Rodri J. Rodriguez

The multi-talented artist-producer, Rodri J. Rodriguez is a visionary cultural arts advocate. Her creative, spectacular live event productions have written a whole new chapter in the world of entertainment.

In a field controlled by vested interests, she has made her voice heard, single-handedly as a producer; Rodri’s riveting messages always advocate positivemulti-cultural images. Rodri is the personification of a producer with a soul and capacity to uplift the human spirit.

Rodriguez is President and CEO of Rodri Entertainment, an international entertainment production company, founded in 1976. But Rodriguez’s presence has been felt in the entertainment arena since 1975 when she played a key role in the decision to have the Latin Category added to the Grammy Awards.

In 1990, Rodriguez took a leap of faith and created the MARIACHI USA Festival at the legendary Hollywood Bowl.  Celebrating 25 years at the Bowl in 2014, this iconic event is considered the preeminent Mariachi festival in the world. This spectacular destination event draws a cross generational audience with the majority being Retro-acculturated Latinos passionately in search of celebrating family, pride and tradition.

In November 2014 Rodriguez will launch a  three day festival, Dia de los Muertos USA in Coachella California, a signature destination event celebrating a 4,000 year old Aztec tradition that includes art, entertainment, food and libations.  This event is destined to become yet another cultural family tradition created by Rodriguez.

Entrepreneur to the core, Rodriguez is among the group of 25 successful entrepreneurs who, in 2006, became Founding Shareholders of ProAmerica Bank, the first Latino owned bank in California in 30 years. With headquarters in downtown Los Angeles, ProAmerica Bank caters to the burgeoning Latino entrepreneurship in the number one Latino market in the nation.

Rodri’s international work has extended to Mexico, Argentina, Chile, Brazil, Israel, and Europe and includes concerts with Herbie Hancock, Ella Fitzgerald, Stanley Clarke, Miles Davis, Stevie Wonder, Shirley Bassey, Andy Williams, Vikki Carr, Sammy Davis Jr., Julio Iglesias, Eric Clapton, Bryan Adams, Natalie Cole, Sara Vaughn and the creation and production of Playboy’s Girls of Rock & Roll.  Among the Latin artist concert productions are; Lola Beltran, Pedro Vargas, Lucha Villa, Roberto Carlos, Raphael, Camilo Sesto, Miguel Gallardo, Aida Cuevas, Amalia Mendoza, Vicente Fernandez, Armando Manzanero, Antonio Aguilar, Dyango, Miguel Aceves Mejia, Marco Antonio Muñiz, Jose Jose, Angelica Maria, Gloria Estefan & Miami Sound Machine.

In 1991, Ms. Rodriguez founded the MARIACHI USA Foundation, a nonprofit organization that provides a vehicle with which to nurture the proliferation of culture through music and performing arts education in school-based programs. The Foundation has provided grants for music  instruction  K-12 students in California and the West, and hosts Camp MARIACHI USA, which offers free intensive music instruction to over 100 students.

In 2002, Rodriguez was elected to the Los Angeles County Fair Association, the first Latina elected to this Board and serves currently.  Rodri has also served the community as: Chair of the Board of Trustees of the Hollywood Arts Council (1998 – 2006); Cultural Affairs Commissioner for the City of Los Angeles (1984–1990); Member of the Grammy Foundation National Education Advisory Council (1999 to 2004); Member, Ford Theatre Foundation Latino Advisory Board;  Founding Member,  Hispanas Organized for Political Equality (HOPE); former Member, UNICEF Leadership Committee; former Board Member of the California State Bar Legal Services Trust Fund Commission; President, Vikki Carr Scholarship Foundation Board of Directors 1979-1990;   Previous instructor for the prestigious UCLA Extension Program.